What are Commerical Headshots?

Commercial headshots are designed to appeal to the advertising industry. The purpose of a commercial is to promote a product to a specific demographic. In your commercial headshot, you really want to consider what demographic you fall into. It’s important for the personality types in commercials to be easily identifiable since there are only a few seconds to connect with the viewer. Are you the upscale luxury car driver or the college student compact car driver? What is your authentic age range? Are you the stylish hipster phone commercial type or the nerdy, quirky office type? As always, you want to show unique qualities in your headshot. But keep in mind, commercial headshots are really about that broader appeal.